Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags with just a few clicks, and without needing to edit your website. Tags are 3rd party code libraries used for conversion tracking, site analytics, re-marketing, and more.
Easy-to-use error checking and speedy tag loading in Google Tag Manager mean you know that every tag works. Be assured that your mission-critical data is being collected reliably and accurately. The IT team will feel confident that the site is running smoothly, so everyone’s happy, even during busy holidays or the launch of a new campaign. Here is a visual explanation:
Push Monkey Integration
To obtain the code that should be inserted in the Custom HTML Tag, please go to your Dashboard on getpushmonkey.com and from the navigation menu on the left click on “Getting Started – How To Install”. Copy the code from the “Manual Install” box and paste it inside the “Custom HTML Tag” field on your Tag Manager account. That’s it. Now, depending on the rules you set within your container, the Push Monkey code will be loaded.