Web push notifications can help you build engaged audiences, regardless if they spend time on your store or not. They can create multiple sources of traffic that continually brings in customers and grow your Shopify store.
Or, it can be a time-consuming obligation that spreads you thin, resulting in a presence your target customers don’t know or care about—a drain on resources rather than the asset you’ve seen it become for many established brands.
The difference is creating a strategy that keeps your actions focused, along with a process that enables you to execute without taking too much attention away from running your business, while automating as many steps as possible.
“Price Drop” Web Push Notifications
One such strategy involves setting up “Price Drop” notifications. Your customers might really like a product you’re selling, but are not ready to pay the sticker price just now. Give yourself a second chance to get their attention by automatically sending a web push notification when the price of a product goes down.
Once the customer lands on a product page, the floating label to subscribe for changes in the price of that particular product appears on the bottom left. A click on it will display a message about the product and a call-to-action. After clicking on the button the user is immediately subscribed. From this moment onward, if you, the store owner, decrease the price of this product, a notification will almost instantly appear on the desktop or mobile of the subscriber.
How to Activate
The first step is to install the Push Monkey Shopify app. Next, go to the Settings screen and click on “Price Drop Notifications”. The form is split in 2 sections: information for the push notification sent and info for the floating label that appears on the product page.
In terms of visuals, you have full control over the text as well as the colours of the floating label, with a few pre-defined colours.
In an effort to increase transparency and to provide you with the tools to make the right decision, we’ve added a widget on your Push Monkey Dashboard to see the most popular products that customers are waiting for discounts on.
Super friendly and experienced support
If you’ve got questions, before or after installation, just drop an email to firstname.lastname@example.org. We’ll get back to you quickly by email, and we won’t use tech language unless you do.
This feature works on all major browsers on desktop and mobile (Android) devices.
Sign up for our FREE test account and see how the Push Monkey “Price Drop” notification can increase your conversion rate.