Publishers are always looking for ways to get their audience back to their sites. With more and more competition in the digital publishing world, most publishers find it difficult to bring readers back to their sites time and again. Audience loyalty hasn’t been more of a concern than in today’s times. To manage and garner consistent user visits to sites, publishers, and blog writers are always looking for newer ways of staying relevant in the digital world.
The growing popularity of web push notifications is not something new, and it is moving away from something that was a luxury that only mobile apps could enjoy. In today’s marketing shark world, push notifications have gained growth that is just more than any other marketing channel – and it definitely has been influential in almost all digital businesses.
Go beyond mobile
Most start-up publishers won’t have a mobile app for their site or digital publication. This is where web push notifications come into the picture for desktop users. The permission-based tool allows one simple click of a button for the user to reach the best content bloggers want to advertise,
Right from welcoming users to keeping them updated on your best content, audience retention and engagement can get so much easier with push notifications. Publishers know how tough it is to get users to sign up for content; with the right web push notifications solution, it gets easier to keep your audience from missing anything you publish.
Yes, SMS and email marketing do the job of reaching the audience. But does it actually reach your audience? Archaic marketing platforms need users to manually open messages and emails. On the other hand, push notifications land right on the screen and stay there until a user closes it, reducing user effort.
Less is more
In today’s times, no one has the time to go through lengthy content. The idea of a push notification is to keep it short, sweet, and simple – and to-the-point.
Catchy content is key
The only way users will take a second look at your notifications amongst the hoard of other is with the right content that pulls the users’ attention.
Don’t fall for the clickbait strategy
Adding clickbait headlines into your notifications can seem like the easy way out. However, with links that turn out to be something other than what a reader expects, most users will opt-out of the notifications.
Usually, the content will be something a user will read later, but a great headline will more or less decide a notification’s fate. Some of the best engaging messages have out-of-the-box headlines that lure readers into opening a message.
With an already competitive digital publishing age, it can be challenging to engage users, but it is not entirely impossible. Once you figure out the right content strategy, web push notifications can empower businesses and individuals alike with a robust marketing platform that can transform the way publishers distribute content.
PushMonkey, a comprehensive web push notifications solution, gives publishers and bloggers the power to reach newer audience engagement heights.